Brand Activation
God of war - Sony
About
The beginning of 2018 was marked by the release of God of War on PS4, a title that marked the revival of the franchise with a new aesthetic approach and innovative gameplay.
For its official launch, its publisher Sony wanted to organize an event for French press members and influencers. The brief: immerse the guests in the world of Kratos, for the duration of the event.
So, it was in an old restaurant in the capital that we laid down our weapons, to rebuild the cabin of the famous demigod. After completely emptying the space, our teams focused on the scenic reconstruction of 3 immersive spaces.
After completely emptying the space, our teams focused on the scenic reconstruction of 3 immersive spaces.
GROUND FLOOR : Welcome area for press members, game presentation by the developers (Set: Kratos’ living space, drying kitchen, skins, pantry, etc.)
STAIRCASE : Transformed into a cave, the staircase marks the transition between the press presentation area and the test space located in the basement. (Visitors heading to the basement face runic inscriptions modeled with special effects).
BASEMENT : Game testing area on PS4 consoles (Set: Kratos’ armory and work area: weapons, forge, anvil, etc.).
Design office
Stranger Things - Citadium
Ça 2 - Pathé Beaugrenelle
Solead Agency
